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How To Build An Authentic Brand

How To Build An Authentic Brand

I often get people asking me how I was able to build a company that allows me to travel.

I think the real question people are asking is: how did I build a company where people pay me for huge ticket items like retreats and coaching without ever having met me in person?

The short answer is: branding and having a really good brand manager.

My sister, Honey Makwakwa, the founder of Sangoma Society, is my branding manager and she was one of the first people to teach me about the importance of an authentic brand when it comes to building a company.

So I invited her onto a Facebook live to share her knowledge with us.

Here are 7 powerful lessons that she shared with us about building an authentic brand:

Your Energy Is Your Currency

Your Energy Is Your Currency

A few months ago, my friend Wanda, the founder of the Black Women Travel Podcast, said something interesting to me, “We can mirror a successful person and take the exact actions that they take, but that doesn't mean that we're going to get the same results that they get.”

I've been thinking about this lately, because I spent the first 28 years of my life doing what I was told would make me successful and it didn’t work for me.

I went to university, got a finance degree, got an MBA, studied entrepreneurship, wrote the 30 page business plan, got an A in the business planning class, got a board of directors and my business still failed.

In fact, I was a mess from running that business. I was stressed and had daily panic attacks.

When the business failed, I tried to get an investment banking job with all my qualifications and still couldn’t get a foot in the door.

When I decided to follow my passion and be a writer (ironically the failed business was a writing and spoken word business), I was told that it would be easier to get a publishing deal if I was a successful blogger.

So I did what all smart people do - I followed all the successful bloggers who wrote about being a successful blogger and copied all they told me to do.

I read tons of blog posts, I did exactly what the top bloggers said I should do - I studied Search Engine Optimization, signed up for blogging courses, learned how to write the right eye catching headlines, but I still couldn’t get the same results.

I’d talk about the same things they did, I even tried to write the same way they wrote and it just didn’t work.

I couldn’t grow my blog traffic beyond a certain point. I was stuck.

I felt cursed!

It took me a while to realize that people respond to our energy not our actions.

On Celebrating Small Wins and Taking Action

On Celebrating Small Wins and Taking Action

In the #MoneyMagic course we start of by writing down our 5 year vision and then spend a huge a portion of the course breaking the vision down into goals and action steps. 

It’s no use having a vision without an action plan or strategy on how to make that vision a reality.

Yes we can ask the universe for help but we’re in a co-creative partnership with the universe and we need to do our part and take action.

For example, if your vision is to lose 15 kgs, you can affirm and visualize your new weight but you have to meet the universe halfway and take action by changing your lifestyle.

How Our Archetypes Influence Our Financial Behaviour

How Our Archetypes Influence Our Financial Behaviour

I open my book Heart, Mind & Money by explaining that we all have a little bit of the prostitute archetype in us because we all have the capacity to do things for money. Things we don’t want to do.

We have multiple archetypes - one is dominant. But the dominant archetype may not run the show when it comes to money.

It may be the shadow of that archetype that runs the show or it may be any of our other archetypes.

We also have collective archetypes and those also have a huge/ major influence on the money archetypes as well.

Because these are the archetypes and shadows we see play out in our daily lives.