brand strategy

How To Build An Authentic Brand

How To Build An Authentic Brand

I often get people asking me how I was able to build a company that allows me to travel.

I think the real question people are asking is: how did I build a company where people pay me for huge ticket items like retreats and coaching without ever having met me in person?

The short answer is: branding and having a really good brand manager.

My sister, Honey Makwakwa, the founder of Sangoma Society, is my branding manager and she was one of the first people to teach me about the importance of an authentic brand when it comes to building a company.

So I invited her onto a Facebook live to share her knowledge with us.

Here are 7 powerful lessons that she shared with us about building an authentic brand: