Personal brand

The Price Of Trust & Its Impact On Your Personal Brand

The price of trust

Who are you most likely to trust:

1. The guy or girl who tells you on the first date, he likes you but he’s also seeing other people

2. The guy or girl who tells you they like you, continues to date you for a few months and then one night, tells you they’ve been dating other people

Personally, I’ll take my chances with the first guy, because even though we’re not exclusive, I know where I stand with him.

I’m going into the situation with eyes wide open.


People prefer to be told the truth upfront instead of being fed a lie that later turns into the truth


People trust us, when we’re authentic.

Authentic people are much easier to trust because they don’t try to appear perfect and openly admit to their mistakes and shortcomings.

An honest person will always tell the truth and act truthfully but an authentic person is honest about who they are as a person.


The link between personal branding and trust


Recent research shows that companies that have high trust outperform companies with low trust by 300%.

You’d think that top management in companies would make trust their top concern but apparently not – research shows that only 49% of employees trust senior management and only 28% trust CEOs at all.

The questions you should be asking yourself right now are:

Do people trust me?

Is trust part of my personal brand’s promise?


How to be someone that people trust


1. Be open about your flaws


I landed my publishing deal for my book when I went on TV to talk about my depression and suicidal thoughts.

At the time I was convinced it was career suicide because here I was writing a book about emotional intelligence and mastering your emotions and all I could talk about was how I was the complete opposite in life.

But it turns out that people actually identified with that imperfection.

If you want to craft a unique personal brand, let the people you do business see the person behind the title.

When you're real, you give others the space to be open and real as well.

Be transparent about all your business dealings and people will feel secure enough to open up to you.


2. Listen without judgement


The quickest way to destroy trust is to criticise people and judge them without first listening and understanding them as people.

If you want people to trust you, you have to be open to hearing some harsh truths about yourself and still remain on good terms with people


3. Make trust your number one concern


Ask people you do business with who you need to be, in order to win their trust. And in turn tell them who they need to be to earn your trust.


4. Take responsibility for your actions


 I’m learning to take responsibility for my mistakes without making excuses and creating a story about it.

Making excuses and covering up our mistakes shows lack of self-esteem and sends the message that we lack courage.


5. Live your word and honour your agreements


I openly admit that this is something I need to work on – I do the things I say I’m going to do but I don’t do them in the timeframe I promised, which kills my credibility.

My only saving grace is that I tell people beforehand when I’m going to need more time to do something but still that’s no excuse.


How would your life look like if you did exactly what you said you were going to do when you said you would do it?

How would your relationships look like?

How to Remain Calm in Chaos


When I started meditating I was told that the only measure of my progress, as master of my mind, would be my ability to remain calm in my everyday life.

Could I remain calm when my life was falling apart and nothing was going well or would I break down in panic?

Life will always throw you curve balls but the true test of character is not what life throws at us but how we handle what life throws at us.

It’s easy to be calm and saintly when life is going our way but how often does life go our way?


If you don’t master your mind, your mind will master you


When we learn to master our minds and our emotions, we can always remain calm in the face of chaos, which is a step closer to enlightenment.

According to tantric philosophy we experience serenity or calm when our seventh chakra (located at the top of the head) is in balance.

The seventh chakra is the meeting point between the ego, the body and the soul.

When this chakra is in balance we’re one with the divine and taking beneficial action.


How Can You Find Serenity & Remain Calm?


1. Understand the principle of separate realities


Jane Nelsen in her book, Serenity, argues that we achieve serenity when we understand that everyone has a separate reality.

Everyone has their own unique story and experience of reality. When you get this, you stop trying to change people or please others and you just start to live and let live, which brings you inner peace.


2. Meditate


A recent article in Inc., stated that meditation makes you a better leader.

It lists all the successful leaders that credit their success to meditation - Russell Simmons, the hip hop Mongul, and the executives of Facebook, Ebay and General Mills.

Meditation has been shown to enhance brain activity, reduce stress, reduce the feeling of overwhelm and increase work engagement.

Google has gone as far as to set up separate meditation rooms for senior staff to meditate at work.

The most basic form of meditation is anapana meditation - close your eyes and focus on your breathing for a few minutes or even hours at a stretch. When your mind wanders, keep bringing it back to your breath.


3. Yoga


Yoga focuses on the breath and connecting the breath to the body, which gets you out of your mind and into your body so you can feel your emotions.

Because of its stress benefits, companies in different parts of the US have started corporate yoga programs for their employees.


4. Align your personal goals to your daily activities


The best way to remain calm in chaos is to make sure your behaviour aligns with your values.

When you take action that’s in line with your values, you focus on being authentic, which is effortless and increases productivity.

When things go wrong you know that your reputation and your personal brand are safe, which is one less thing to worry about.


How do you remain calm in chaos?

Do you meditate?

Let me know in the comments section below.